SUNBELT PUBLICATIONS, INC., began over 40 years ago with Diana and Lowell Lindsay, who had a desire to publish and distribute books that focused on natural sciences, local histories, and the cultural heritage of regions within the Pacific Southwest. Areas of specialization include publishing of our own books, distribution for clients with similar areas of interest, and custom publishing.
What began in 1984, nearly ended in 2020 with the onset of the COVID19 pandemic. But like other companies, Sunbelt persevered and found ways to adapt to the new rules of the world. Sunbelt hosted a multitude of online book talks and author interviews that could be attended virtually and increased awareness of our books. But like much of the literary world, online seminars and interviews were just a taste of what Sunbelt Publications has to offer.
In 2021 Lowell and Diana Lindsay decided to retire, and after careful deliberation the company was sold to two long-term employees – Lisa Gulick and Maria Groschup-Black – along with a third interested party, Maria’s wife Nichole.
In April 2022, a new era for Sunbelt began. By July the company had moved from its long-time location in El Cajon, California to Chula Vista, California. By December, we had acquired Bobolink Media, a wonderfully established children’s book publisher with humorous stories full of educational information about the southwestern desert critters and their habitats.
Sunbelt’s books help to discover and conserve the natural, historical, and cultural heritage of unique regions that include California, the Southwest, and Baja California. Sunbelt has taken to heart the words of the Senegalese conservationist Baba Dioum (b. 1937), “In the end we will conserve only what we love. We will love only what we understand. We will understand only what we are taught.”
SPOTLIGHT ON LISA
Lisa beg
an her sales career at Sunbelt in 1997 and quickly became account manager for larger accounts. Eventually she became sales and office manager where she has delighted us all with her wit and ability to know just what the client needs. It has been said she is the one who coined the phrase “you want fries with that.”
When not glued to her sales desk, or managing the latest office project, Lisa enjoys writing, reading, and all things mystical.
SPOTLIGHT ON MARIA
No one is exactl
y sure when Maria joined Sunbelt, as she just kind of showed up one day; but best est
imates are early 2010. Since then, she has worked in a variety of positions and is a Jill of All Trades. Maria started in sales and then spent time in marketing. Eventually she took over the accounting office and found a happy fit. Most recently Maria added warehouse management to her resume and enjoys splitting her activities throughout the day.
When not working, she can be found fishing for mackerel which she then uses to catch catfish at the local reservoir.
SPOTLIGHT ON NICHOLE
Nichole comes to Sunbelt from a v
ery different background. She is a full-time Special Education Teacher of severely disabled students. Her patience and calm manner are invaluable to Lisa and Maria as they frequently turn to her for research, ideas, and aesthetics when planning a project. She is the queen of handling the odd forms and processes that businesses require to make all the bells and whistles work; and can outdraw anyone reaching for a smart phone to look up the latest trivia or important information.
In her spare time Nichole can be found…. Oh, who are we kidding? Nichole has no spare time.
Principal owners:
Lisa Gulick, CEO/President, lgulick@sunbeltpub.com
Maria T. Groschup-Black, CFO/Vice President, maria@sunbeltpub.com
Nichole Groschup-Black, COO, nichole@sunbeltpub.com